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A list of four myths about the media that will cause problems for you. (read
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Online press kits are becoming more and more popular as a way to promote your business, however just having one doesn’t mean it will be effective. Here are some do's and don'ts to building a better online press kit. (read
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Question: What do many new spokespeople at technology companies have in common? Answer: they make similar mistakes and fall into similar traps.
Based on my experience as a media trainer, here are the most common ones. (read
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An effective press release is vital to the success of your business. Here are tips to make yours press release excel using with proven tips and guidelines. (read
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Calling tactical devices like brochures, broadcast plugs and press releases just that, avoids confusing them with the broader, more comprehensive mission known as public relations. (read
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Public Relations or "PR" is one of the most important factors in how you are perceived by the public at large. It is the relationship between your business and your customers, past customers, community and potential customers. (read
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Many organizations actively engage in 'Issues Management.' For most, this involves scanning the news, developing communications strategies around relevant issues and trends, and then communicating their messages back through the media.
However, effect (read
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Can we agree that managers MUST plan to do something positive about the behaviors of those important external audiences of theirs that MOST affect their operation? (read
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Preparing a press kit might be overwhelming but it's really just a matter of putting the right stuff. Here's a quick list of you should be in your press kit (read
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